Program Managers From SAP, Airbus and Kohler Co. Share Their Experiences As Social Intrapreneurs
Program Managers From SAP, Airbus and Kohler Co. Share Their Experiences As Social Intrapreneurs
For 14 months, we’ve been working closely with remarkable employees at some of the best known corporations in the world. We wanted to understand how they are driving corporate innovation from within and making their companies a force for good. On Tuesday, we spoke live to some of these intrepid Social Intrapreneurs, and shared the findings from our extensive joint research. Here’s what we learned.
WHAT IS A SOCIAL INTRAPRENEUR?
You might have heard words like ‘intrapreneur’ or ‘social enterprise,’ but what is a Social Intrapreneur and what do they do? Here’s the definition we go by:
“/ˈsəʊ.ʃəl ɪntrəprəˈnɜːʃɪp/: A Social Intrapreneur is an entrepreneurial employee who develops a profitable new product, service, or business model that creates value for society and her company.
This can include working with social entrepreneurs to lean on and/or scale their model through the company’s value chain.
Social intrapreneurs help their employers meet sustainability commitments and create value for customers and communities in ways that are built to last.”
In other words, a Social Intrapreneur seeks to create social innovation from within their company. They solve human problems while continuing to make profits for their business. This has the benefit of allowing the Social Intrapreneur to rally the know-how and expertise of the corporation behind a social end.
OUR RESEARCH: A PLAYBOOK FOR SOCIAL INTRAPRENEURS
How can companies support Social Intrapreneurs? How can they build structures to fast-track social innovation to scale? And of course, how can employees themselves succeed as Social Intrapreneurs? In cooperation with Growth Mechanics, INSEAD, HEC Paris and the Schwab Foundation for Social Entrepreneurship, these are the questions that we sought to address in our research, with some fascinating results. Want to find out more?
INSIGHTS FROM SAP, AIRBUS AND KOHLER CO
We had the pleasure of hosting a panel at the Global Intrapreneurship Week with employees from corporations doing some very exciting work as Social Intrapreneurs. Yunus Social Business Co-founder and CEO Saskia Bruysten spoke with:
- Rey Buckman, Airbus BizLab (#Africa4Future)
- Deborah Kaplan, SAP 1 Billion Lives
- Angie Peltzer, Kohler Co
Introducing the Playbook was Emil Lamprecht from Growth Mechanics, one of the key drivers of the research project.
Launching the Unusual Pioneers, a platform to propel social intrapreneurs to success.
Unusual Pioneers is a platform for corporate leaders and social intrapreneurs turning business into a force for good. Established by Yunus Social Business, The World Economic Forum’s sister organisation, Schwab Foundation for Social Entrepreneurship, and Porticus.
Harnessing the Power of Networks: Part III – Creating Communities
Building a network requires processes, structure and lots of alignment. But in order for the network to truly work, it requires trust and deep-felt human connection around a common purpose. For over 10 years, YSB has built a strong network and every year we are learning more about the effects of communities and networks. This allows us to address social problems in bold new ways.
Why Now? Is the Social Business Movement Reaching A Tipping Point?
Amidst the hype from Friday’s Climate Strikes and the ongoing UN Climate Week, it was fantastic to have the opportunity to speak at the #LeadTheBeat B Corporation Summit this week. Having been involved in the social business movement for over ten years, the summit felt like a real moment of change.
