Research: Designing a Social Business that Benefits the Core
Research: Designing a Social Business that Benefits the Core
This post was originally published at bcg.perspectives. By Douglas Beal, Florian Dahl, Sophie Eisenmann, Daniel Nowack, and Frauke Uekermann
A growing number of companies around the world have launched social-business subsidiaries as part of an agenda to bring about positive change. Such businesses are designed to solve a social problem, such as unemployment, malnutrition, or hunger. Unlike a charity, a social business aims to be financially self-sustaining; profits are reinvested to advance its social mission. It is notable and encouraging that large corporations, in particular, are joining this movement, given their deep expertise and ability to scale up initiatives rapidly.
Since 2012, BCG has been partnering with microfinance and microcredit pioneer Muhammad Yunus—a recipient of the Nobel Peace Prize and the founder of Grameen Bank and Yunus Social Business—to advance social-business initiatives. In the course of this collaboration, we have discovered that a social business does not just have a positive impact on the community it is designed to serve. It also delivers tangible benefits to the parent company. (See The Power of Social Business, BCG report, November 2013.) While some of these benefits are to be expected (such as positive brand perception and strong employee engagement), others are perhaps more surprising. We have also learned that companies do not automatically achieve these benefits when they launch a social business. They must be earned through careful upfront planning and thoughtful execution.
Forget the “Consulting” Approach - It’s High Time we Mentor by Listening
The ancient Greek philosopher Diogenes once famously noted that: “we have two ears and one tongue so that we would listen more and talk less“. The act of listening as a means of truly understanding an entrepreneur is an important skill when it comes to tackling the challenges they face.
A fruitful partnership – An Interview with Lisa-Katharina Guggenmos, from MAN Truck & Bus
Yunus Social Business’s ‘Social Business Accelerators’ help corporates connect to exciting social entrepreneurs and engage their employees in unique mentoring experiences for social change.
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Yunus Social Business Turns 10 Years Old!
This year, we turn 10 years old! We are taking this opportunity to highlight and celebrate the inspiring partners in our community, reflect on the valuable lessons we've learned along the way and look forward to designing the next decade.
