Research: Designing a Social Business that Benefits the Core
Research: Designing a Social Business that Benefits the Core
This post was originally published at bcg.perspectives. By Douglas Beal, Florian Dahl, Sophie Eisenmann, Daniel Nowack, and Frauke Uekermann
A growing number of companies around the world have launched social-business subsidiaries as part of an agenda to bring about positive change. Such businesses are designed to solve a social problem, such as unemployment, malnutrition, or hunger. Unlike a charity, a social business aims to be financially self-sustaining; profits are reinvested to advance its social mission. It is notable and encouraging that large corporations, in particular, are joining this movement, given their deep expertise and ability to scale up initiatives rapidly.
Since 2012, BCG has been partnering with microfinance and microcredit pioneer Muhammad Yunus—a recipient of the Nobel Peace Prize and the founder of Grameen Bank and Yunus Social Business—to advance social-business initiatives. In the course of this collaboration, we have discovered that a social business does not just have a positive impact on the community it is designed to serve. It also delivers tangible benefits to the parent company. (See The Power of Social Business, BCG report, November 2013.) While some of these benefits are to be expected (such as positive brand perception and strong employee engagement), others are perhaps more surprising. We have also learned that companies do not automatically achieve these benefits when they launch a social business. They must be earned through careful upfront planning and thoughtful execution.
Social Business Spotlight: Impact Water
Over 9 million Ugandans lack access to safe drinking water, that equates to the entire population of London. Without access to clean water, it is estimated that 440 children still die every week due to waterborne diseases.
A practical guide to learning how to integrate social businesses into corporate supply chains
Since the 1980s, pioneers like Bill Drayton, Muhammad Yunus and Anita Roddick have led through action, creating powerful examples of business solutions to societal or environmental issues. They called it social business, social entrepreneurship or impact entrepreneurship.
10 Success Stories from 10 Years of Social Business
Before we wrap up 2022, the year we celebrated our 10-year anniversary in working in social business, we'd like to take some time to reflect on what we've achieved so far and what lies ahead of us in 2023.
