Research: Designing a Social Business that Benefits the Core
Research: Designing a Social Business that Benefits the Core
This post was originally published at bcg.perspectives. By Douglas Beal, Florian Dahl, Sophie Eisenmann, Daniel Nowack, and Frauke Uekermann
A growing number of companies around the world have launched social-business subsidiaries as part of an agenda to bring about positive change. Such businesses are designed to solve a social problem, such as unemployment, malnutrition, or hunger. Unlike a charity, a social business aims to be financially self-sustaining; profits are reinvested to advance its social mission. It is notable and encouraging that large corporations, in particular, are joining this movement, given their deep expertise and ability to scale up initiatives rapidly.
Since 2012, BCG has been partnering with microfinance and microcredit pioneer Muhammad Yunus—a recipient of the Nobel Peace Prize and the founder of Grameen Bank and Yunus Social Business—to advance social-business initiatives. In the course of this collaboration, we have discovered that a social business does not just have a positive impact on the community it is designed to serve. It also delivers tangible benefits to the parent company. (See The Power of Social Business, BCG report, November 2013.) While some of these benefits are to be expected (such as positive brand perception and strong employee engagement), others are perhaps more surprising. We have also learned that companies do not automatically achieve these benefits when they launch a social business. They must be earned through careful upfront planning and thoughtful execution.
10 Years Of Social Business: Anniversary Report
The end of 2021 marked a rather special milestone in our history: we turned 10 years old!
What Is ‘Social Procurement’? And 5 Ways To Do It Right.
Is it possible for a fledgling social business to source to a large corporation? Sounds tough, but we know it can work! Corporations have so much to learn from social businesses about putting people and the planet first - and corporations are a great opportunity for a social business looking to scale. It can be the perfect combination. But it needs work.
CURAFA™ integrated points of care: An integrated primary healthcare platform in Kenya
People in rural and peri-urban Kenya are lacking access to high-quality healthcare and medication. Less than 5% of Kenya’s GDP is spent on healthcare and only 17% of Kenyans have health insurance coverage. With 46% of the country’s population living below the poverty line, Kenyans are particularly vulnerable to financial catastrophe when facing health issues.
